I’ve always adored Aveda. Everything – from the naturally derived ingredients and the socially conscious initiatives to its emphasis on holistic wellbeing – means that the moment I climb onto an Aveda treatment bed, I’m in a state of meditative relaxation.
But if there has ever been criticism launched at the brand (how dare they?), it has been that treatments have not been focused enough on performance. In an age of aggressive beauty procedures, this is a tough call for a brand that prides itself on its focus on plant and flower ingredients.
But I think it’s done it. One of the most exciting launches this year has been Aveda’s Dual Exfoliation Power Peel Facial. It’s a mouthful but it’s informed every step of the way by the principal of skin renewal through deep, deep cleansing and the power of botanical plants and minerals.
The results, say Aveda, are comparable to that of a normal Microdermabrasion and a Glycolic Peel combined – without the associated redness or irritation.
So how does it work? First, skin is prepared with Aveda’s Tourmaline Charged Radiant Skin Refiner – a creamy, clay-based scrub, infused with bamboo extract – followed by organic lemon tea tree-rich Outer Peace Exfoliating Pads. The peel itself consists of two steps: the Aveda’s Perfecting Plant Peel thermal masque, Aveda’s natural alternative to a 30 per cent Glycolic Peel.
The skin is then calmed and hydrated with two masks: a cloth masque drenched in healing and hydrating aqua salts and an Outer Peace Cooling Masque, packed full of nurturing Aloe and Alfalfa.
It’s all performed with Aveda’s signature template of love and care and with ingredients that smell, by turns, like a wood, a garden, the sea. Far from the nail-biting anticipation of glycolic peels, you emerge feeling utterly blissed out. And your skin? Moist, soft, luminous; lines and scarring reduced, complexion luminous. Rather as if you’ve been to a most beautiful medi-spa on earth, actually. Result.
RRP £86/60 minutes. Aveda Lifestyle Salon and Spa, 174 High Holborn, Covent Garden, London WC1V 7AA, http://www.avedainstitute.co.uk