Avery Perfume Gallery has opened at Fortnum & Mason, a key part of the historic department store’s sparkling new Beauty Launch: London’s Finest Curation of Fragrance and Beauty.

Conceived 2010 by Celso Fadelli and Cristiano Seganfreddo, President and Vice President respectively of Intertrade Group, Avery is a unique proposition in fragrance: combining art and antiques with scent to create gorgeously immersive spaces.

Avery was born in Avery Row, a store where dark woods and light, bright walls offers sumptuous backdrops to vintage furniture and rich foliage.A branch in Modena followed – in an old atelier with tiled floors – followed by a colourful space in New Orleans in an art gallery located in an old building opposite the new museum of contemporary art. There are now eight stores around the world.

At the Avery Perfume Gallery space at F&M (this one all polished copper, Italian white marble and printed textiles), visitors can experience some of the world’s most niche fragrances, using classic mouth-blown olfactory boules.

The brands here include the Avery Fragrance Collection, a collection of five perfumes (A, V, E, R and Y), devised by Fadelli. Fragrance lovers will also recognise Boadicea the Victorious, inspired by the queen of the Celts, enclosed in bottles inlaid with Celtic decorations; soOud, precious essences that flirt with the world of the Orient; and Re Profumo, the ‘book in a bottle’, five evocative fragrances created by famous noses and inspired by a novel based in old Venice, Re Profumo.

Avery customers are invited to Fortnum & Mason on the 16th and 17th of May to breathe in the scents that will take them into summer and beyond …