Love the idea of secondhand clothes but find rummaging around in charity shops (while your mate effortlessly pulls out the perfect Chanel for just £14.99) just too much trouble? Or – maybe you just hate the idea of wearing secondhand? Eco-fashion campaign #LoveNotLandfill is here to change your mind, with what must be the prettiest secondhand pop up in history.
The secret lies in the editing: the pop up offers stunning collections of secondhand clothes – as curated by some of fashion’s most style-savvy influencers ever.
So, Barnardo’s teams up with technicolour girl gang Confetti Crowd; Oxfam with charity style blog Paloma in Disguise; The Royal Trinity Hospice with chef, bestselling author, wellness expert and champion of sustainable fashion Jasmine Hemsley and TRAID with Beauty and Fashion YouTuber Lizzie Loves. Also on hand, the depop Collection with Grass Routes and BasementSix with additional exclusive designs by street artist Bambi.
The take home message? Second-hand does NOT mean second rate. The pop-up offers affordable, quirky, tip top quality,even designer alternatives to soul-destroying, planet-levelling fast fashion. Not kidding: pieces by Chanel, Gucci and Stella McCartney feature amongst the collections.
All profits go to the charities involved whilst you help save the planet by not buying new.
The #LoveNotLandfill Brick Lane Pop Up is co-produced by creative director Emma Slade Edmondson; in store, one of #LoveNotLandfill’s recently launched clothes banks featuring a specially commissioned Tomboy design by graffiti artist Bambi so bring along your unwanted clothes to recycle – before replenishing your wardrobes with some second-hand gems.