Ethical menswear retailer Brothers We Stand opens its first UK retail outlet in Bristol’s Wapping Wharf, selling a selection of its ethically sourced men’s clothes.
The flagship store is headed up by 23-year-old Bristol University graduate Sam Mabley.
“My vision is to provide every individual with a genuine ethical alternative to what is currently found on the high street,” he says.
“Here in Bristol there’s a community of people who are taking more responsibility for their buying decisions. Brothers We Stand has created an excellent online menswear collection sourced from independent designers and we felt that this city was the perfect place for a store where people can see, feel and try on garments in person.”
Brothers We Stand aims to support men with a range of tastes to build an ethical and sustainable wardrobe. Its range features a mix of wardrobe staples and more unique pieces.
Prices vary with Brothers We Stand own brand basic organic t-shirts, £12.50, and Ecoalf jackets made from recycled fishing nets priced at £155.
All the brands stocked are independent, and the collection includes items from designer-makers such as London College of Fashion graduate Alec Bizby, who makes items in his London studio from locally milled fabrics.
Telling the story of the clothes is at the heart of Brothers We Stand philosophy, giving shoppers a transparent window into the product’s supply chain.
“Every garment in the new store has a ‘footprint’ tag explaining its social and environmental impact, supporting customers to make informed decisions,” explains Mabley.
Both the strong points and the areas for development in any single item are shared. For example, the footprint tag for a sweatshirt explains that the item was made in a wind powered factory in Tamul Nadu, India, where workers are treated well with a medical room, free lunches and recreation space.
The ‘areas for development’ section of the tag explains that, although the stringent Global Organic Textile Standard means that cotton pickers aren’t exposed to harmful chemicals, and that all cotton farms are independently audited, it does not directly measure the working conditions of the pickers.
In this way, the positive aspects of production are celebrated without ‘greenwashing’ the areas where there is genuine room for improvement.
“The clothes in the Brothers We Stand collection all have stories,” says founder Jonathan Mitchell.
“We’re excited about being part of a community of independent businesses in Wapping Wharf and giving men in Bristol a chance to think about who made their clothes.”