You don’t have to see another bunny in a cage to know that cruelty-free beauty is a Good Thing. And by good, I mean good for the bunny, good for the planet and good for the people who use it. Companies who believe in cruelty-free are more likely to use naturally derived, organic ingredients. If 60% of what we apply is absorbed into the bloodstream, it makes sense those products are closer to nature than to petrol. Here’s a round of some of the best cruelty-free brands out there. Good news is that natural beauty is flourishing like, well, wildflowers on an organic smallholding so if you’re not happy with this selection, there’s lots more. PS. And scroll to the bottom for suggestions on how to do more.
AVEDA: Naturally-derived ingredients use the power of plants, harvested with respect for the earth.
Buy: And relax …. Chakra 7 blends essences of olibanum, angelica and elemi to balance one’s crown chakra, £30. www.aveda.co.uk
NB: Aveda sells in China, which tests imports on animals. BUT even PETA suggests supporting Cruelty Free brands owned by parent companies like Estee Lauder who sell in China, as it’s important for them to see Cruelty Free brands are succeeding.
AURELIA: Multi-award winning skincare combines next generation probiotic technology with ethically sourced BioOrganic botanical formulations and – gasp – it really works.
Buy: Does what it says on the bottle: the Cell Night Repair Oil is an intensive overnight boosting treatment, £55. www.aureliaskincare.com
BODHI & BIRCH: Another award-winner, Bodhi & Birch is a homegrown natural bath, body and skin care range that smashes it with gorgeous evocative scents.
Buy: The Rosa Rosa Clarifying Cleanser contains vitamin-rich Rosehip Oil, Damask Rose, Orange Blossom and Camomile to help balance, tone and soothe skin, £32. www.bodhiandbirch.com
BURT’S BEES: Cruelty-free beeswax brand with ‘mum’ written all over it. Plus, it was winner of ‘Best Natural Beauty Brand’ at the Sunday Times Style Awards 2016.
Buy: The Discover Nature gift set is a showcase kit, £16.99. www.burtsbees.co.uk
GAIA: Certified organic ingredients, sustainably produced, traceable from farm to product and handmade using artisanal methods.
Buy: The Mini Facial Range is packed with rosewater, apricot and argan oils, rose and geranium waters, £25. www.gaia-spa.co.uk
KORRES: All formulations are based on natural or certified organic ingredients; the Greek brand teaches partner farmers organic farming techniques.
Buy: White Tea, Bergamot, Freesia Eau de Toilette is an invigorating yet sensual blend due to its fresh, delicate, sweet-toned aroma, £30. www.libertylondon.com
LUSH: Probably one of the first bodycare companies to make ethical beauty so much fun, you just want to fill your bath with 14 of their iconic bath bombs and let the party begin.
Buy: The Mother’s Day gift set. Yes, it’s pricey but it has everything, £69.95. https://uk.lush.com
PAI SKINCARE: A British brand through and through – but named for the Maori word “pai”, meaning “goodness”, as it sums up what they believe in.
Buy: Pai Camelia & Rose Gentle Hydrating Cleanser is free from allergens, stuffed with omegas 6 & 9 and vitamin E, Soil Association-certified organic. Oh, and vegan, £28. www.vanzeebeauty.com
NEAL’S YARD: Ah, lovely Neal’s Yard – pioneer in organic beauty with luxurious gorgeous products and treatments that make you feel good inside and out.
Buy: If you think natural and organic skincare is less effective, this Oil-free Hydrating Serum, £24, will set you free. www.nealsyardremedies.com
ORICO: Award-winning skincare brand Orico London have created a natural, organic, aromatherapy based range committed to combatting the effects living in a city. Perfect.
Buy: The best-selling Streetwise Coco Spritz is packed with coconut water and skin-replenishing antioxidants, £18. www.lookfantastic.com
GET BUSY … by finding out more.
Animal testing is now banned in the UK and across the 28 countries of the EU and throughout India and Israel. BUT mainland China (the Chinese territory excluding Hong Kong) requires all foreign cosmetics companies to comply with their animal testing laws in order to sell their products there. This means that any American or European cosmetics brand that wishes to enter the Chinese market must agree to have their products tested on animals. Not only that, but they also pay for these tests.
PETA’s Beauty Without Bunnies here allows you to search for cruelty free cosmetics and skincare.
Check out the Humane Society International’s Be Cruelty-Free campaign to end global animal testing for cosmetics here.