My, my, my, Lazy Oaf has been busy. The pop-py ‘love it or hate it’ graphic fashion brand began life screen printing tees in their dad’s garage in 2001, and is still going strong. First up, earlier this month, to coincide with Pick Me Up Graphic Art Festival ’15 at the glorious Somerset House, Lazy Oaf teamed up with six of their fave graphic artists to create a typically anarchic collection. Next, they go back to the 1990s and bring out a collaboration with Juju Jelly Shoes.
Let’s look at the Graphic Art Festival collection first. Titled A Fun Project (an acronym of the Oaf’s favourite words: ‘Apathetic’, ‘Funny’, ‘Ugly’ but ‘Nice’), the capsule collection used the cartoon prints of UK-based artists Kyle Platts, Jack Sachs, Jiro Bevis and Dominic Kesterton, Alexander Medel Calderón from Chile and Japanese artist Yoko Honda and places across a series of iconic Lazy Oaf garments.
The trippy prints of Platts’ dunce doggies and Bevis‘ smiling bananas on summer shirts, a sad face on a rainbow sweatshirt (our fave) by Calderón and a ‘Slow Goin’ tortoise on a skater-style long sleeved tee and baseball cap.
Meanwhile, the Juju collection – three limited edition styles – is out just in time for summer. JuJu is the original British Jelley Shoe label, established 1986, tapping directly into all that 1990s nostalgia flying around in fashion circles.
‘This collab was a really organic continuation of our new season colour palette and patterns,’ says Lazy Oaf founder Gemma Shiel. ‘I remember being a kid in the nineties, rockpooling on pebble beaches and feeling all grown up in my jellies ….. ‘
Pick from the Kyra, a two tone chunky heel in turqoise and candyfloss pink with polka dot insoles; the Poppy, a strappy faltform with black uppers and pink squiggly sole; and the Maxi, a spin on the classic JuJu shape, with pink upper, lilac soles and LazyOaf signature decal.
All available online at www.lazyoaf.com