Head down to Harvey Nichols and you’ll find the Knightsbridge store transformed into a beauty mecca of extraordinary dimensions. Entitled ‘A Beautiful Mind,’ this isn’t just your usual plodding ‘gift with purchase’ event. Instead, Harvey Nichols celebrates ‘intelligent beauty’ by championing pioneering brands that are taking the industry by storm.

What will you find? Start at the new Beauty Concierge where beauty experts will offer you an unbiased service for every beauty want you could think of – from a perfect shade of lipstick to a fully prescriptive skincare regime and the latest body treatment.

From there, the floors are yours. Visit personalised makeup stations and innovative in-store theatre and exclusive launches from the likes of key brands Chanel, Eyeko, Daniel Hersheson, Cover FX and more. All the tools, tutorials and techniques to make the absolute most of yourself – and specialists to show you how – will be there to play with.

Then, one for your diaries: Ruth Crilly from A Model Recommends, Anna Gardner of Vivianna Does Make Up, Nails Inc founder Thea Green, skincare specialist Caroline Hirons and Sunday Times Beauty Director Edwina Ings-Chamber form an illustrious beauty panel, hosted by BeautyMART founder Anna-Marie Solowij to discuss innovation in beauty today, the trend for bespoke and personalisation and the future of beauty. I’ll be there. Will you? For info on tickets, see below.

Meanwhile, here are the month’s highlights …..

Custom Blended Lipstick Studio: With Harvey Nicks predicting that Bespoke will be the future of makeup, this exclusive customised lipstick bar by colour specialists Three Custom is a true game-changer. Any shade you like will be specially blended to create the Lipstick of Dreams.

Chanel Rouge Coco Lip Colour Bar: The crème de la crème of beauty brands, the exclusive Chanel Rouge Coco Lip Colour Bar lands at Harvey Nichols with a pretty pop-up showcasing the new Spring 15 Collection Reverie Parisienne, inspired by Parisian gardens.

Nails Inc Victoria, Victoria Beckham Nail Bar: To coincide with the launch of the Victoria, Victoria Beckham SS15, Nails Inc are offering a limited edition Victoria, Victoria Beckham manicure service on counter, exclusive to Harvey Nichols. RRP £45

Eyeko Mascara Wardrobe: Launching exclusively in store tomorrow March 4th, award-winning bespoke cosmetics label Eyeko presents the UK’s first personalised Mascara Wardrobe. Whether you want full bodied, dramatic lashes or a natural daytime look, come here. RRP £30.00

Cover FX Custom Cover Drops: Coverage innovators Cover FX exclusively launch next generation ‘intelligent’ formulations – Custom Cover Drops are perfectly shaded, customisable pigments with completely adaptable 25 shades. Lauded makeup artist Derek Selby will be giving a live tutorial on March 20th. RRP £36.00

Harvey Nichols SS15 Gift with Purchase: There had to be one – but it was never going to be ordinary. Spend £150 across fragrance, skincare of cosmetics in store or online and get £240 worth of mini products from some of the most sought after brands in the business.

Tickets for the panel talk on the 24th March are £30 per person, book with Style Concierge on The Third Floor or email styleadvisor@harveynichols.com. www.harveynichols.com