This year, London College of Fashion’s BA18 degree show is doing things differently: with a layered and multisensory visual-sonic experience in east London’s Oval Space.
This immersive event, taking place today, will weave digital exhibition with physical catwalk, to showcase the graduating class of 2018 from across LCF’s undergraduate design and technology and media and communication courses.
The show will be broadcast live using 360-degree technology, enabling the public to immerse themselves in the show from any computer in the world. The exhibition will also be open to the public on Wednesday 6 June for one day only.
It’s an exciting snapshot of the future of fashion, challenging convention and offering a radical departure from the same-o, same-o.
Does this mean the end of the catwalk show? No, says Matthew Drinkwater, head of LCF’s Fashion innovation Agency: “The catwalk still has a place. Consumers of fashion still want to get hands on with materials, but technology is beginning to offer the opportunity to take the catwalk experience direct to the consumer, wherever they are.
In this new age, collaboration will be key.
“What you’re seeing is an evolution in the way that fashion presents itself in such a digital age,” he continues. “Instagram is shaping the content and the way that brands communicate.
“Ever more epic and elaborate catwalks by the larger brands, particularly for cruise collections, are being used to define brand image whilst, for emerging designers, the presentation format offers a far more immersive and cost-effective way of communicating their vision.”
On show will be work from LCF’s portfolio of BA courses including footwear and accessories, jewellery, contour, sportswear, illustration, creative direction, photography, styling, womenswear and menswear. The display will mirror every aspect of the fashion and performance industry in digital form. The show reflects the cross-disciplinary, collaborative nature of the industry, highlighting the breadth of exceptional talent fostered each year at London College of Fashion.
Because, in this new age, collaboration will be key. Drinkwater agrees: “The fashion industry will not evolve without the integration of emerging technologies, so collaboration is crucial. Expect to see deeper and further engagement in every sector of the industry.”
It’s an exciting snapshot of the future of fashion.
“London College of Fashion has always championed the use of digital technology – from VR headsets, 3D printing and scanning and a Microsoft Kinect 3D and depth camera that can track the body’s movement to the setting up of the world renowned Digital Anthropology Lab and the Fashion Innovation Agency, who work with some of the world’s biggest brands,” says Professor Frances Corner OBE, Head of London College of Fashion, Pro-Vice Chancellor of UAL.
“We are always looking for ways to invest in our digital future and allow our students to express themselves in new and extraordinary ways. This year’s #LCFBA18 season will bring digital to the fore, allowing viewers to experience LCF talent in bold, memorable ways.”