New projects are making sure that sustainable fashion – a lot of which is still too expensive for the ordinary shopper – is being made available to wider audiences. Latest temptation for ethical consumers is the glorious collision between Viktor & Rolf and Zalando.
‘Viktor & Rolf for Zalando RE:CYCLE’ sees the Dutch haute couture duo applying their joyous conceptualism to the German etailer’s excess stock to create a limited edition collection of 17 unique recycled tees and dresses, shirts and skirts.
Using net, satin and cotton, RE:CYCLE sees applique and Viktor & Rolf’s signature bows applied to simple sweatshirts and plain white shirts to create elevated basics. Scalloped and crisscross pieces create volume, texture and movement.
Fans of the Viktor & Rolf’s flamboyant, complex aesthetics will be more than happy but using waste to make wonder is not new for the designers. “Two collections ago, we decided to take stock of everything that we had,” they told Wonderland earlier this year. “So we started using our own stock of fabrics to create something new. That’s when we started to work on this idea.”
Zalando is just the latest brand to pick up on shifting sustainable awarenesses amongst core audiences. ”We follow opportunities to reimagine fashion for the good of all, and want to engage employees, customers and partners in finding more sustainable ways to produce and consume fashion,” said Jolanda Smit, Director of Group Brand Relations Marketing at Zalando, in a statement.
“By teaming up with Viktor & Rolf we are offering our consumers a conscious style. It is incredible to see how they transform old garments into something new and beautiful. It prolongs the life cycle of fashion. Their creations go beyond haute couture to reimagine fashion for the good of all.”
Fashion for the good of all; words to live by.
Viktor & Rolf for Zalando RE:CYCLE drops IRL on February 1st, 2018. Prices range from 50 euros to 250 euros.