To marks 25 years supporting children affected by conflict, War Child UK launches its latest campaign. #WearItForWarChild is a collaboration with some of the UK’s best known designers to create bold, striking pieces in aid of children affected by war.
Bella Freud, Giles Deacon, Pam Hogg, Qasimi, and Henry Holland have all contributed exciting work, often in signature styles, to retail on t-shirts and other items. Other celebs, including Kate Moss and Paloma Faith will be modelling the designs in order to raise funds and awareness – and to remind everyone of the 250 million children living in countries affected by conflict.
From creative prints to cool slogan styles, the collection includes t-shirts, sweatshirts and tote bags, made by super ethical clothing company Rapanui. Money raised will support War Child’s work delivering high-impact programmes across Afghanistan, Iraq, Jordan, Uganda, the Democratic Republic of Congo, Central African Republic and Yemen.
Bella Freud created a ‘PEACE AND LOVE’ print design using her renowned Word style, with an anti-war sign at the back. “It was wonderful for me to get involved in this project,” she said, in a statement. “To learn about the ways War Child helps children overcome the trauma of war is truly inspiring.”
Giles Deacon says: “I wanted to design an image that would create a Playful Smile, an instinctive happiness something so many of us take for granted yet is taken away for so many,” said Giles Deacon. “No child should have to go through the horrors of war alone. We should all stand together for the innocent children who are bearing the brunt of conflict, and give them hope for a brighter future.”
Cult designer Pam Hogg created a ‘LOVE NOT WAR’ t-shirt; Henry Holland’s Enough is Enough t-shirt says it all.
And, in a standout piece, London-based menswear designer, Khalid Qasimi, used the quote “It is easy to be human, very hard to be humane,” by Persian poet, Mirza Khan Ghalib.
Children in conflict are vulnerable to abuse and exploitation. Violence in places like Syria, where the war has entered its eighth year, is also profoundly traumatic to a country’s youngest people.War Child provides often life-changing assistance to some of these children through education, protection and livelihood programs.
“Conflicts around the world continue to bring new waves of violence and disruption to children’s lives, leaving lifelong physical and emotional scars.” added Rob Williams, War Child UK CEO. “Collaborations like this make it possible for us to support children in their journey to recovery and allow them to fulfil their potential.”