Under the stewardship of chief executive Jane Shepherdson, there’s always been a lot about Whistles that would have suited menswear. Clean lines, quiet quirkiness, well-loved classics given quietly modern overhauls: it’s just the ticket for the clever boy-about-town.

So the launch of the brand’s inaugural menswear collection this September feels, well, right. And there it is all is: the beauty, the quality, the lovely eccentricity that lends the Whistles’ man an elegant gaucheness that makes you want to marry him.

Overcoats are big and soft-shouldered; signature bikers are reworked in aviator-inspired black shearling. Trousers arrive in both tapered volume and slimmed-down silhouettes, and shirting explores smartened-up staples, ranging from crisp Oxfords to check flannels and textured overshirts.

Casualwear is covered by a smart, unfussy jersey range. A tracksuit comes in luxurious cashmere. Chunky hand-knitted sweaters sit alongside roll-necks in mohair blends, or smart fine gauge wools, ideally underpinned by the range’s pared down denim.

Top pieces? The herringbone overcoat, an oversized white roll-neck jumper, skate shoes made seriously stylish in boiled wool and that parka. Women shoppers at selected Whistles stores this September will be sorely tempted. No wonder the girls at Grazia magazine demonstrated on themselves just how neatly the range could cross over between the sexes. The boys are in for a treat.

Available at selected Whistles stores from September. www.whistles.co.uk