Aveda, SkinPep and BetterYou: what's new in beauty this week

 

Do not do as I did: fly to Spain at Easter with an inadequate moisturiser and end up looking like a tomato. If only I'd had SkinPep® Hydra Boost Serum with me. Seriously. Hydra Boost is a non-sticky super serum, packed with hyaluronic acid, that magic ingredient which penetrates deep into skin cells and, holding 200 times its own weight in water, draws moisture from the air to hydrate the skin, even in the driest of climates. Like Cadiz. From £7.99, www.SkinPep.com

Time to reconsider your body cream when you get static pulling on trousers. BetterYou's Magnesium Body Butter is a deeply rich formula that combines shea and cocoa butter, coconut oil and vitamin E to indulgently moisturise. Magnesium is the powerhouse ingredient here, a mineral with the ability to repair and to protect. I rubbed the butter into my dryest part  - my shins - in the morning and, by the evening, could still feel the effects. There's a lighter lotion available. £9.95, www.betteryou.com

Hello, hello. Aveda adds the Botanical Kinetics Energizing Eye Creme to its line-up and it's a lovely product, using a plant energy complex to give the skin a boost. Coffee bean extracts and licorice root, known for its soothing properties in Ayurveda, help soothe puffiness and the appearance of dark circles (not genetically inherited ones - unfortunately). It's fragrance-free and rich, which means it keeps moisturising for longer and helps diminish fine lines. £28, www.aveda.com